دراسات معاصرة
Volume 10, Numéro 1, Pages 44-55
2026-06-02

Unlocking The Potential Of Artificial Intelligence In Learning Business English Through Enhancing Learners’ Engagement And Supporting Adapted Learning



Authors : Guerid Fethi .

Abstract

The study investigates the perception of AI employment in learning business English among graduate students of Economics belonging to Annaba Higher School of Management Sciences. Seventy (70) students participated in this study by responding to a Google Form Questionnaire. The research adopted a mixed approach combining Descriptive Statistics (SPSS) and Inferential Statistics. The descriptive analysis revealed that the usefulness of AI tools is strongly perceived by the participants mainly in in writing emails, reports and making presentations. The Pearson correlation test revealed a positive correlation between AI tools usefulness in learning business English and students’ engagement with AI compared to traditional classroom learning ( r = 0.682***). The Regression analysis revealed that bad internet connexion and difficulty in using AI tools effectively had a significant negative effect on AI tools usefulness.

Keywords

Artificial Intelligence ; Business English ; Adapted Learning ; Engagement

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