Revue Algérienne de la Communication
Volume 28, Numéro 1, Pages 98-116
2026-06-01
The Role Of Corporate Social Responsibility Communication In Shaping The Reputation Of Private Hospitals In The Uae: Patients’ Perception
Authors : Alblooshi Maha . Elareshi Mokhtar .
Abstract
Corporate social responsibility (CSR) communication has become an essential tool for healthcare organizations in competitive and diverse markets like the United Arab Emirates (UAE). This study examines how CSR communication influence the reputation of four private hospitals in the UAE recognized for their socially responsible practices. These hospitals are winners of the highly coveted CSR label, which shows evidence of their involvement in socially responsible practices. Using a patient-focused survey (n=246) and grounded by Stakeholder Theory and Impression Management Theory, the findings reveal that while hospitals implement various CSR communication strategies, their overall effectiveness in improving patient trust and enhancing reputation remains moderate. Transparent and consistent CSR communication showed a strong positive correlation with favorable patient attitudes.
Keywords
Corporate Social Responsibility (CSR) ; CSR Communication ; UAE Healthcare Sector ; Corporate reputation ; Public relations
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