بدايات
Volume 8, Numéro 2, Pages 71-85
2026-05-18
Politeness And Sociolinguistic Persona In The Ai Chatbot: A Comparative Discourse Analysis Of Gemini And Chatgpt.
Authors : Attig Ghoutia Soumia .
Abstract
AI-mediated interactions pose an underlying challenge regarding their adaptability across contexts, specifically when they simulate politeness in communication while lacking true social intuition. This study investigates the sociolinguistic strategies of ChatGPT and Gemini, focusing on politeness and interactional style. The importance of understanding these strategies for designing AI is indisputable. The current study adopts a qualitative comparative design, grounded in discourse analysis of 30 controlled conversations with ChatGPT and Gemini. Results demonstrate that both models employ positive and on-record directness, but differently: while ChatGPT adopts conversational friendliness and informal adaptation, Gemini prioritizes structured clarity and formal explanations. This shows that their interactional flexibility is restricted by their pre-programmed “brand voice” rigidity, resulting in the emergence of distinct AI sociolinguistic personalities. The study underscores how user expectations are shaped by AI-mediated communication, resulting in standardized, risk-averse norms. Taken together, these findings emphasize the need for adaptive, context-aware conversational models.
Keywords
AI-mediated interaction ; politeness ; sociolinguistic strategies ; discourse analysis ; interactional flexibility
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