Beam Journal of Economic Studies
Volume 10, Numéro 1, Pages 488-496
2026-03-15
Marketing Trend Analysis Within Artificial Intelligence Applications
Authors : Mohamed Lakehal . Imane Messaoudine .
Abstract
This research paper aims to identify artificial intelligence as a modern approach in terms of concepts and applications, while clarifying the impact of artificial intelligence on marketing within the framework of the trend towards intelligence and marketing creativity, and also touched on artificial intelligence from an economic perspective and reference to transactions and transactions based on achieving added value to the economies of the world and the possibility of moving towards smart payment applications in the marketing field, the study concluded that artificial intelligence has provided important applications in the field, including automated product description, chatbots, Internet of Things and others
Keywords
Artificial Intelligence, Apps, Innovation, Marketing, Transactions, Iot, Smart Payment
Les articles similaires
هذلــــــــــي فواز
.
شيخ هجيرة
.
ص 845-863.
Boukais Fouzia
.
pages 522-534.
