الريادة لاقتصاديات الأعمال
Volume 12, Numéro 1, Pages 562-579
2026-01-21

Human And Cultural Dynamics In Digital Business Incubation: Toward Sustainable Entrepreneurship Under Vision 2030

Authors : Bin Othayman Majed .

Abstract

This study explores the impact of human and cultural dynamics on the performance and sustainability of digital business incubators (DBIs) in Saudi universities within the framework of Vision 2030. Using qualitative, exploratory methods, the research identifies leadership, motivation, teamwork, and cultural readiness as critical enablers of innovation. The findings highlight that sustainable digital incubation requires the synergy of human excellence and cultural adaptability. This alignment transforms Vision 2030’s national aspirations into practical organizational outcomes, creating a generation of entrepreneurs equipped to drive Saudi Arabia’s digital economy forward.

Keywords

Digital Business Incubation, Human Factors, Cultural Dynamics, Vision 2030, Saudi Arabia, Leadership, Innovation