جديد الاقتصاد
Volume 20, Numéro 1, Pages 321-337
2025-12-31
The Impact Of Ai-based Digital Transformation On The Development Of Service Marketing Strategies
Authors : Yahiaoui Ilhem .
Abstract
The study explores how AI technologies—such as machine learning, predictive analytics, chatbots, and recommendation systems—are reshaping the way services are marketed in various sectors. It also addresses key challenges, including ethical concerns, data privacy, and organizational resistance to change. Through a structured analysis, this paper aims to highlight the strategic value tof AI in marketing transformation and offer practical suggestions for service-based businesses seeking to stay competitive in a digital-first economy. The findings suggest that AI-driven marketing strategies are not only more responsive and customer-centric but also essential for long-term success in the evolving service landscape.
Keywords
Artificial Intelligence; Digital Transformation; Strategies; Service Marketing.
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