جديد الاقتصاد
Volume 20, Numéro 1, Pages 259-279
2025-12-31
The Role Of The International Imadgassen Film Festival For Short Films In Developing The Tourist Image Of Algeria
Authors : Bouchelkha Zeyneb . Tebaibia Salima .
Abstract
This study aims to explore the extent to which Imadgassen short film festival contributes to development of Algeria’s tourist image. Many countries rely on film festivals to market their tourism image in order increase tourist demand and introduce tourist destinations through presentations that align with tourists’ desires. To achieve the study’ s objective, both descriptive and analyzed methods were used. To address the posed hypotheses, we analyzed the opinions of a sample consisting of 93 individuals representing followers of the Imadgassen film festival in Batna province, for analyzing the sample’s Reponses, we utilized the statistical package for social sciences (spss version 25). We concluded by rejecting the main hypothesis and accepting the alternative hypothesis which suggests a statistically significant relationship at 5 % between the Imadgassen International short film festival and the development of Algeria’s tourist image. Aset of recommendations were provided. emplacing the importance of hosting film Festivals in locations with tourist attractions to promote Algeria a tourist destination, and the need to focus on infrastructure that supports this direction.
Keywords
festival ; film festival ; Imadgassen Film Festival ; Tourist image of Algeria
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