مجلة التمويل والاستثمار والتنمية المستدامة
Volume 10, Numéro 2, Pages 263-282
2025-12-29

The Role Of Electronic Banking Services In Promoting Financial Inclusion Case Study: The Bank Of Agriculture And Rural Development (badr) – Blida Branch



Authors : Djerroudi Khalissa . Lebsaira Meriem .

Abstract

Abstract: This study aims to examine the role of electronic banking services in promoting financial inclusion in Algeria, using the case of the Bank of Agriculture and Rural Development (BADR) – Blida Branch. By distributing a questionnaire to a sample of 50 customers and using the Statistical Package for the Social Sciences (SPSS) to test hypotheses, the results revealed a statistically significant positive relationship between the digitalization of banking services and the level of financial inclusion among customers. Furthermore, it was found that expanding secure and convenient digital services contributes to facilitating access to formal financial products for underserved groups. The study recommends improving the digital infrastructure of banking institutions, expanding financial education, and promoting innovation to support financial inclusion in Algeria.

Keywords

Keywords:Digitalization, Electronic Service, Banking Service, Financial Inclusion, BADR BANK.

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