مجلة الإعلام والمجتمع
Volume 9, Numéro 2, Pages 680-690
2025-12-28
Marketing For Health Communication Through Professional Medical Content Creation On Digital Platforms.
Authors : Gourari Sonia .
Abstract
This research paper aims to define the term ‘marketing for health communication’ by establishing a connection between it and the increasing amount of medical content produced electronically, either through social media platforms such as YouTube, Facebook and TikTok, or through various websites. Notably, this content is often created by specialised health professionals or representatives of global organisations. High-quality, accurate and reliable content is crucial for achieving significant awareness and cultural objectives, including marketing for health communication and delivering a public health message, and there is intense competition to produce such content.
Keywords
Health Communication – Marketing – Medical Content Creation – Digital Platforms
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