مجلة الأعمال الإلكترونية والاقتصاد الرقمي
Volume 3, Numéro 2, Pages 37-45
2025-12-16
The Role Of Mobile Commerce In Driving E-commerce Growth In The Arab World
Authors : Hafsaoui Ikram . Abban Nadir .
Abstract
The e-commerce sector in the Arabic world has experienced significant growth, driven by increased internet penetration, mobile usage, and a young, tech-savvy population. This study examines the dynamics of e-commerce markets in the Arabic world, with a particular focus on eBay Marketplace as a case study. Through a combination of qualitative and quantitative research methods, the paper explores the challenges and opportunities faced by e-commerce platforms operating in the region. The findings highlight the importance of trust, payment systems, and logistical infrastructure in shaping the success of e-commerce ventures in the Arabic world.
Keywords
Electronic commerce ; dynamic pricing ; eBay ; demand forecasting ; case study
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