مجلة الإدارة والتنمية للبحوث والدراسات
Volume 14, Numéro 2, Pages 233-252
2025-12-01

Marketing Strategies As A Key Factor In Improving Profitability Through Financial Indicators Of Economic Institutions: A Case Study Of Some Economic Institutions During The Period 2015-2023



Authors : Tail Nassiba .

Abstract

This study examines the role of marketing strategies in enhancing profitability through financial indicators, focusing on seven economic companies from 2015 to 2023. Using a panel data approach, it was found that effective marketing strategies significantly boosted financial performance. These strategies reduced the debt-to-equity ratio, leading to improved profitability. Furthermore, expanding operations and increasing assets through these strategies enhanced efficiency and profit generation. Additionally, better liquidity management and increased cash flow played a key role in improving profitability for the companies involved.

Keywords

marketing ; profitability ; financial indicators

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