The influence of video games on travel intention (Case study of Assassin’s Creed Mirage)

Attafi, Ikram; Ouali, Omar

مجلة الإدارة والتنمية للبحوث والدراسات
Volume 14, Numéro 2, Pages 91-111
2025-12-01

The Influence Of Video Games On Travel Intention (case Study Of Assassin’s Creed Mirage)

Authors : Attafi Ikram . Ouali Omar .

Abstract

This paper investigates the influence of video games in shaping an intention to visit a destination, the objective was to identify how video games may contribute to one’s intention to visit a destination through main experiential pillars such as technology integration, world dynamics, level of immersion and freedom, character connection, realism and sense of the place. Online questionnaires were shared to collect data from a sample of respondents considering of players of Assassin’s creed mirage through discord servers and groups, the data were analyzed using descriptive and inferential statistics, results showed that video games have a significant role in shaping a positive perception about destination and enhancing players’ travel intentions to in-game destination.