الرواق
Volume 11, Numéro 2, Pages 154-171
2025-12-10
Digital Transformation And The Improvement Of Public Service Quality At Algeria Post, A Field Study On A Sample Of Gold Card Users
Authors : Medfouni Djamel Eddine .
Abstract
The study seeks to investigate the role of digital transformation in improving the quality of public services at Algeria Post through a field study on a sample of users of the Gold Card service. We adopted a survey approach appropriate for descriptive research, employing a questionnaire administered to a purposive sample of 62 individuals, We concluded that Gold Card service, as it has contributed to simplifying transactions and improving certain aspects of public service quality. However, its full effectiveness remains contingent upon overcoming technical, organizational, and cultural challenges, in order to strengthen user trust and ensure the sustainability of the digital transformation project.
Keywords
Digital Transformation, Public Service, Service Quality, Algeria Post, Gold Card.
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