مجلة النمو الاقتصادي والمقاولاتية
Volume 8, Numéro 3, Pages 8-20
2025-10-19
The Role Of Electronic Marketing In Promotion Of Tourism Objects In The Hashemite Kingdom Of Jordan
Authors : Rafik Merzougui . Khaled Redjem .
Abstract
This research paper aimed to identify the reality of electronic tourism marketing in the Hashemite Kingdom of Jordan and to determine the most important benefits achieved in this field. The study concluded that the efforts exerted by Jordan to elevate the tourism industry are significant, enabling it to benefit from many advantages, the most important of which is the increase in national income. However, electronic tourism marketing in Jordan faces many challenges, the most important of which are the weak infrastructure necessary for localizing electronic tourism and the absence of a legal and legislative framework related to electronic tourism
Keywords
Electronic Tourism ; Marketing ; the tourism industry ; Risks
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Kamal Nazzal
.
pages 48-67.
شمالي الهام
.
ص 28-62.
Said Houari Amel
.
pages 257-268.
