Revue Organisation et Travail
Volume 14, Numéro 3, Pages 255-261
2025-11-17
Mastering Digital Marketing: Winning Strategies For The Modern Age (with Exemples)
Authors : Asmaa Dehkal .
Abstract
This article explores the transformation of marketing practices from traditional methods to the modern digital landscape. It examines how marketing has evolved in response to technological advancements, changing consumer behavior, and the globalization of markets. Traditional marketing characterized by print, broadcast, and face-to-face channels dominated the 20th century, but presented limitations in targeting, interactivity, and measurability. The rise of the internet, social media, and mobile technologies has since ushered in a new era of digital marketing, offering businesses the ability to engage audiences in real time with personalized, data-driven strategies. Through comparative analysis, historical context, and real-world examples, the article highlights the advantages, challenges, and strategic implications of both approaches. The study concludes that while digital marketing now leads the way, an integrated approach that combines traditional and digital tools is essential for organizations aiming to achieve sustainable success in a rapidly evolving marketplace.
Keywords
Traditional marketing ; , Digital marketing ; Marketing strategy
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