مجلة أبحاث ودراسات التنمية - Revue Recherches et Etudes en Développement -
Volume 12, Numéro 1, Pages 341-369
2025-06-30
The Role Of Environmental Marketing In The Algerian Consumer’s Adoption Of Electric Cars -a Case Study Of Vehicle Owners In Medea State-
Authors : Skender Othmane . Bouchenafa Saddek .
Abstract
Our study aimed to know the trends of the Algerian consumer towards adopting electric cars and whether environmental marketing affects this. The importance of the study lies in clarifying the ability of environmental marketing activity to make the Algerian consumer choose electric cars as environmentally friendly. In this context, our study targeted a sample of car owners in the state of Medea, by using the questionnaire technique to reveal opinions. After analyzing the results of the questionnaire, we found that the main hypothesis was correct,Which indicates that the product, pricing, and environmental distribution policy of electric cars have a significant impact on the Algerian consumer’s adoption of electric cars, especially if the prices of electric vehicles match purchasing power and performance.
Keywords
Environmental marketing ,Green Marketing, Sustainable Marketing, , Alternative energy.
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