مجلة أبحاث ودراسات التنمية - Revue Recherches et Etudes en Développement -
Volume 12, Numéro 1, Pages 317-330
2025-06-30
Impact Of Digital Transaction On The Performance Of Tunisian Banks
Authors : Karoui Chedia . Djenina Amor .
Abstract
This study proposes to study the effect of digital technology on the financial performance of Tunisian banks. Referring to the literature and observation of the adoption of digital, Technologies existing on the Tunisian market mainly ATMs, Internet banking, mobile banking, TEF. Then, a 21-question questionnaire was conducted on Google Forms, and was put on LinkedIn so that answers can be automatically received in real time. Thus, the analyses applied to a sample composed of 73 executives of Tunisian banks. The results show that innovation in the areas of ATMs, Internet banking and mobile banking have a positive impact on the performance of banks.
Keywords
: Fintech ; digital innovation ; financial performance ; Tunisian banks
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