مجلة الاقتصاد والمالية
Volume 11, Numéro 2, Pages 213-229
2025-06-01

The Impact Of Social Media Promotion On Foreign Tourists’ Behavioral Response Toward Algeria As A Tourist Destination: A Field Study On A Sample Of Foreign Tourists



Authors : Brahimi Charaf . Medjahdi Fateh . Kabli Khadidja .

Abstract

This study examines the impact of social media promotion on the behavioral responses of foreign tourists toward Algeria as an emerging tourist destination. Grounded in a conceptual framework integrating three key dimensions of social media promotion—social media advertising, digital sales promotions, and digital public relations—the research adopts a quantitative approach, utilizing a structured questionnaire administered to a convenience sample of 127 foreign tourists who visited Algeria up to 2024. Statistical analysis confirmed a significant positive influence of all three dimensions on tourists’ behavioral responses, underscoring the critical role of social media in shaping destination attractiveness and decision-making. The findings advocate for strategic enhancements in Algeria’s digital tourism marketing, including interactive storytelling, high-quality visual content, and partnerships with influencers, to amplify its competitiveness in global tourism markets.

Keywords

social media promotion ; tourist behavior ; digital marketing ; destination Attractiveness ; tourism influencers

Les articles similaires

دور إباضية المغرب الأوسط في تنشيط التجارة الصحراوية خلال العصر الوسيط Thé Rôle Of Ibadis Of Thé Central Maghreb Un Stimulating Thé Désert Trade During Thé Middle Age

بوسالم أحلام .  عابد يوسف . 
ص 117-132.

Muhammad A.r .webb: Thé First Anglo White Concert To Islam Un Thé U.s.a Ans Thé Influence Of Thé Ah Adyya Movemment

Yahia Zeghoudi . 
pages 74-88.

دور شبكة الانترنت في الترويج للصحراء الجزائرية كمقصد سياحي عالمي - دراسة ميدانية على عينة من السواح الأجانب بمنطقة الآهقار - The Role Of The Internet In Promoting The Algerian Desert World As A Tourist Destination -a Field Study On A Sample Of Foreign Tourists In Ahaggar Area

بلحملاوي نونة . 
ص 712-726.

The Impact Of Virtual Tourism On Improving The Perception Of The Image Of Algerian Tourist Destinations From The Perspective Of The Algerian Tourist: A Field Study On A Sample Of Algerian Tourists

Maazi Ghozlane .  Baout‬‏ ‪lazhar . 
pages 265-273.

أثر الإعلان السياحي في تكوين صورة الوجهة السياحية الداخلية تاغيت – دراسة استطلاعية لآراء عينة من السياح الجزائريين - The Impact Of Tourism Advertising On The Formation Of Image Of The Domestic Tourist Destination Taghit - An Exploratory Study Of The Views Of A Sample Algerian Tourists

حلايمية حياة .  فريحة لندة . 
ص 668-691.

Formats de citation