مجلة الأصيل للبحوث الاقتصادية والإدارية
Volume 9, Numéro 1, Pages 163-185
2025-04-30
Tourism Service Innovation As A Catalyst For Loyalty: Exploring The Mediating Role Of The Destination Image Case Study Of Algiers
Authors : Badis Adel . Himeur Hammoud .
Abstract
This study uses Algiers as a case study to explore the impact of service innovation in tourism on tourist loyalty through the mediating role of the destination image. The significance of this research lies in identifying strategies to stimulate loyalty to the destination by enhancing the tourist experience through services innovative offered to visitors. The study utilized an electronic questionnaire administered to a sample of 102 tourists, and the results revealed that innovation in tourism services positively influences tourist loyalty by enhancing destination image. Based on these results, the study recommends that tourist destinations prioritize innovating tourism services to improve competitiveness and consistently attract tourists.
Keywords
Service innovation ; destination image ; destination loyalty ; Algiers
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