افاق للعلوم
Volume 10, Numéro 2, Pages 399-411
2025-03-15
The Function Of Electronic Media In Marketing And Digital Public Relations.
Authors : Houra Nabil .
Abstract
E-marketing is one of the most prominent repercussions of the recent shifts in the use of modern information and communication technologies, and a form of marrying modern information knowledge with promotional activities. However, these traditional rules of the marketing process, as much as they cost effort, time and capabilities, have become unable to keep pace with the boom in the electronic marketing process, coinciding with the wave of intensive use by the masses of modern technology media with all its techniques, which were affected in one way or another by the need to deal with this digital pattern in various activities such as marketing operations, the most activities in which a new boom in practice occurred, where new rules emerged in the process of digital marketing through digital public relations activities.
Keywords
digital public relations; modern media and communication, electronic media; electronic marketing.
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