افاق للعلوم
Volume 10, Numéro 2, Pages 308-326
2025-03-15

The Impact Of Salesmen Ethics On Company Marketing Performance (mobile Companies As Case Study)



Authors : Jaafar Halima .

Abstract

This study aimed to investigate the influential relationship between salesmen ethics and marketing performance of companies. To achieve this goal, a questionnaire prepared and distributed to a sample of 62 salesmen in service centers and a points of sale of the three companies active in the mobile phone sector (Mobilis, Djezzy and Ooredoo). The study concluded that the studied sample has a high ethical level towards their company, which directly affects the marketing performance

Keywords

Ethics ; salesmen ; company marketing performance

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