الريادة لاقتصاديات الأعمال
Volume 11, Numéro 1, Pages 350-365
2025-01-31

The Impact Of Internal Marketing Dimensions In Enhancing Job Involvement Case Study Assurance Agencies Of Chlef Cit



Authors : Abdelmeraim Saada . Maamouri Soraya .

Abstract

We aim through this study to find out the impact the Internal marketing in ameliorating and enhancing the job involvement in services sector. Our study has been implemented in assurance agencies of chlef city. Through disturbing a total of 60 survey. For group data. 30 has been successfully retrieved to be analyzed. Using spss statistic program for accurate result. After analyzing the data, we found that there is a significant positive correlation between internal marketing and job involvement, as a result, we can’t neglect the importance of internal marketing on job involvement effect; that can positively lead the organizations to improve and success.

Keywords

internal marketing, job involvement, services sector, assurance

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