مجلة البحوث الاقتصادية والمالية
Volume 11, Numéro 2, Pages 809-839
2024-12-31
Analysing The Efficacy Of Websites As A Promotional Tool For Algerian Industrial Institutions: A Click-and-mortar Perspective
Authors : Djelti Fatiha . Hammouzerouki Amel .
Abstract
Abstract: This research examined the websites of a selection of Algerian industrial companies, which utilize their websites for various communication purposes. Through content analysis methods, the study determined that these websites encompass components that enable them to be categorized as dynamic and adaptable. These range from basic websites offering an overview of the company, its products, and experience, to highly advanced sites featuring advertisements, live chat, product comparison capabilities, online shopping carts, digital payments, newsletters, and job application functionalities. The study also observed disparities in the utilization of promotional mix elements on these websites, contingent on the business environment and the specific challenges encountered by these companies in executing their promotional strategies
Keywords
Click and Mortar Companies ; Pure and Players Companies ; Website ; Electronic Promotion
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