مجلة العلوم الاقتصادية وعلوم التسيير
Volume 24, Numéro 1, Pages 86-99
2024-12-31
The Impact Of Banking Qualty On Customer Satisfaction _case Study Of Popular Credit Of Algeria Bank Maghnia Agency_
Authors : Ayouni Djalila .
Abstract
The purpose of the research was to identify the impact of the quality of banking services on customer satisfaction at Popular Credit of Algeria Bank, for which the descriptive method was used. The identification was used as a data collection tool and distributed to Popular Credit of Algeria Bank clients at a singing agency after statistical analysis using the Servpref Performance Model and the SPSS social science statistical packages program. The study found a positive and strong correlation between the quality of banking services in the following dimensions: Tangibles, accreditation, security, sympathy, responsibility, and customer satisfaction with the Popular Credit of Algeria Bank Maghnia Agency Bank of a singer agency and an average assessment of the quality of banking services of the bank in question.
Keywords
Qualité of Banking Services ; Customer satisfaction ; Popular Credit of Algeria Bank ; Dimensions of Q.B.S ; Servpref model
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