The role of structural capital  in leveraging innovation

Boudaoud, Fatima; Zidi, Mohammed Rafik

les cahiers du mecas
Volume 20, Numéro 2, Pages 120-130
2024-12-14

The Role Of Structural Capital In Leveraging Innovation

Authors : Boudaoud Fatima . Zidi Mohammed Rafik .

Abstract

The intensity of the competitive landscape pushes firms to be innovative. This can be done by offering new goods, using new production processes, adopting a new organization structure, or implementing new marketing channels. Innovation process necessitates an important investment in intellectual capital, notably in structural capital. This paper focuses on the study of the relationship between structural capital components, innovation, and firm performance through the study case of a sample of Algerian enterprises. The results obtained show an important firm efforts in term of using an efficient information system, investing in ICT, stimulating R&D activities, protecting their intellectual property rights and trademarks leading them to leveraging innovation and improving performance.