مجلة الإدارة وريادة الأعمال
Volume 2, Numéro 2, Pages 103-120
2022-12-31

Services Marketing: A Solution For Improving Hotel Services Through A Practical Technique -service Blueprinting- Case Study: A Group Of Hotels In Setif



Authors : Abdel Razak Hamidi .

Abstract

In the past two decades, the tourism industry has become one of the fastest growing industries in the world, beside that it has proven to be one of the most resilient economic sectors worldwide, with considering that its complexity of multiple horizontal links with other economic sectors. Tourism can generate development opportunities along the entire tourism value chain, diversifying the economy and stimulating entrepreneurship, thus accelerating structural transformation and providing opportunities to stimulate other productive sectors in goods and services related to tourism demand.

Keywords

Tourisme; Services marketing; Service Blue printing.

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