المجلة الجزائرية للدراسات الاقتصادية والإدارية
Volume 2, Numéro 1, Pages 8-26
2022-04-30
البيئة الافتراضية ودورها في تعزيز التجارة الإلكترونية في الجزائر دراسة حالة Hmv نموذج عالمي ناجح للتسويق الالكتروني
الكاتب : الهاشمي ربيعي . شوقي جدي . العربي لعروسي .
الملخص
This study aims to shed light on the intellectual framework of the virtual environment, considering it the foundational ground upon which e-commerce is built as a modern paradigm of traditional trade, widely adopted by many developed countries. It also seeks to examine the importance and role of e-commerce in supporting the Algerian economy and achieving a competitive advantage based on its characteristics. This is particularly relevant as e-commerce is occupying an increasingly larger share of electronic transactions between business sectors. E-commerce is a crucial element in developing an effective, technology-driven economy, especially with the evolution of the global information network (the Internet). The study will outline the five essential conditions for a successful virtual e-commerce environment, as well as the requirements for adopting e-commerce in Algeria. Given that the Algerian economy is one of the significant economies in the Arab region, largely due to its capacity for rapid response to global dynamics as a promising economy, this potential can be fully realized through comprehensive developmental plans capable of advancing it. This entails integrating modern technology into the core of its economy, particularly e-commerce, which has the potential to significantly increase the Algerian Gross Domestic Product (GDP). This growth would, in turn, reflect positively on employment rates, unemployment reduction, and national development by upskilling the technical workforce and advancing research and development (R&D) programs.
الكلمات المفتاحية
virtual environment; e-commerce; e-marketing
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