مجلة الإدارة والتنمية للبحوث والدراسات

Organizational Trust In The Era Of Digital Transformation: Descriptive-analytical Study Of Concepts, Dimensions, And Challenges

Auteurs : Saad Houda . Ahmed Talab Rafea .

Résumé

This research examines organizational trust amid rapid digital transformation. It analyzes trust's structural components and how AI, big data, and automation affect it positively and negatively. Using a descriptive-analytical review, it identifies challenges and practical mechanisms for building trust in digital environments. Findings show organizational trust is not merely emotional but strategic social capital, shaped by digital design quality, data-use transparency, and managerial change efficiency. The study concludes that trust requires intentional digital governance, ethical data practices, and transparent leadership.

Mots clés

Artificial intelligence ; Change management ; Digital transformation ; Organizational trust ; Social capital