المحترف

The Effectiveness Of Artificial Intelligence In Media Language Engineering

Auteurs : Bouzidi Mohamed .

Résumé

Artificial intelligence represents a tremendous advancement at the intersection of machines and humans in the field of media and communication. As much as it highlights scientific and technological progress, it has reignited the fundamental conflict between the medium and the communicator—even though the latter is an integral part of this advancement and serves as the focal point for its dissemination and use. Nevertheless, fears have spread rapidly within media circles regarding the erosion of the functional role of humans and the narrowing of available job opportunities—not to mention the issue of performance and the expectations placed on a machine that does not distinguish between the emotions and attitudes that humans used to create, fuel, and direct within their media organizations. With a view to developing theoretical and methodological frameworks, this paper will attempt to examine the nature of artificial intelligence and the reality of media language within the context of this transformation. :.

Mots clés

Language; Media; Intelligence; Robotics; Programs