أطراس

A Multimodal Study Of Selected Deeper Life Bible Church Programme Flyers In Southwest, Nigeria

Auteurs : Oyebamiji Mojirayo . Esther Ajibike Ajayi Esther .

Résumé

Religious organizations increasingly rest on multimodal communication to reinforce doctrinal messages and attract congregants. This study investigates how the Deeper Life Bible Church (DLBC) in Southwest Nigeria employs multimodal resources in its programme flyers to construct meaning, project identity and shape audience perception. Anchored in the theoretical framework of O’Halloran (2008) Multimodal Discourse Analysis, the study adopts a qualitative descriptive approach. A purposive sampling of selected ten (10) DLBC programme flyers between 2021 and 2024 was analyzed across visual and typographic modes. The findings reveal that DLBC flyers deploy salient colour symbolism, Imagery, gesture gaze and posture, visual theme, evaluative linguistic choices to encode spiritual authority and communal invitation. The study concludes that multimodal resources in DLBC flyers are not merely aesthetic embellishments but semiotic strategies for spiritual engagement and brand continuity. It recommends that future research examine audience reception and digital adaptation of such flyers within online evangelism contexts.

Mots clés

Multimodality, Visual Grammar, Religious Discourse, Deeper Life Bible Church, Semiotics