مجلة المنهل الاقتصادي

The Impact Of Information Source Diversity On Entrepreneurial Planning In Universities

Auteurs : Cherrara Walid .

Résumé

The diversity of information sources is an essential factor in enhancing the entrepreneurial planning process, as it plays a critical role in enabling entrepreneurs to make evidence-based decisions and formulate innovative strategies. This study aims to analyze the role of information sources in the university entrepreneurial environment, with a focus on identifying the most influential sources in the entrepreneurial planning process. The theoretical aspect of the study included a definition of the concepts of entrepreneurial planning and the university entrepreneurial milieu, with a comprehensive review of primary and secondary sources of information and their role in supporting the decision-making process. The empirical component of the study employed a standardized survey administered to a sample of 51 students involved in one of the interfaces of the University of Mostaganem, Algeria. The results revealed that primary information is the most influential source in improving the quality of entrepreneurial planning.

Mots clés

Entrepreneurship ; University Entrepreneurial Ecosystem ; Entrepreneurial Planning ; Primary Information Sources ; Secondary Information Sources