مجلة الأصيل للبحوث الاقتصادية والإدارية

New Digital Business Models And Their Role In Reshaping The Business Environment An Analytical Study Of Platform Logic And Value Creation

Auteurs : Hadjaze Khadidja .

Résumé

This article examines how new digital business models reshape the business environment through platform logic and value creation. It argues that firms increasingly compete through digital architectures that connect users, partners, data, algorithms, and complementary services rather than through linear value chains alone. Drawing on a descriptive-analytical and documentary methodology, the study reviews recent indicators on digital technology diffusion and major literature on business models, platforms, and digital transformation. The analysis shows that platform-based models create value through multi-sided interactions, network effects, data-driven learning, scalability, and ecosystem orchestration. However, these models also generate risks linked to market concentration, data dependency, governance gaps, and unequal digital capabilities, especially for SMEs. The article concludes by linking digital business model innovation to sustainable value creation, value capture, and platform governance.

Mots clés

digital business models; platform logic; value creation; digital transformation; business environment; network effects; data-driven strategy; digital economy.