مجلة المنهل الاقتصادي

The Impact Of Economic Intelligence On Operational Decisions In Smes In The Pharmaceutical Trade Sector In Algeria

Auteurs : Ait Medjber Toufik .

Résumé

This study explores the role of economic intelligence in enhancing operational decision-making within Algerian SMEs in the pharmaceutical trade sector. It highlights how systematic information gathering, analysis, and dissemination support strategic and tactical choices, improving competitiveness and responsiveness. By integrating economic intelligence into daily operations, these SMEs can better anticipate market changes, manage risks, and optimize resource allocation, ultimately contributing to sustainable growth and informed decision-making.

Mots clés

economic intelligence ; small and medium-sized enterprises (SMEs)