Consumer Sensory Perception Vs Biomechanical Performance Of Sportswear Fabrics: A Cross-culture Comparison
Auteurs : Afif Abdeldjebar . Lefaida Abdellah .
Résumé
This study examined whether consumers’ perceptions of sportswear quality aligned with objective laboratory performance results. It combined a survey of 350 young adults from different countries with biomechanical testing and sensory evaluation conducted by a trained panel. The findings revealed significant discrepancies between perceived and measured quality, showing that some attributes were accurately judged by consumers, while others were misinterpreted across cultural groups. Cluster and perceptual mapping analyses provided insights into the positioning of selected brands and their performance characteristics. Despite limitations related to sample scope and product selection, the study offered valuable implications for brand managers to better align product performance with consumer expectations. By integrating subjective perceptions with objective measurements, the study contributed to a deeper understanding of quality evaluation in the sportswear market.
Mots clés
Sportswear quality Sportswear brands Consumer perception Biomechanical performance Sensory evaluation
