مجلة إقتصاد المال والأعمال

Green Marketing As A Strategic Approach To Achieving Competitive Advantage In Emerging Enterprises: The Green Seal As A Model.

Auteurs : Ouarad Housseyn . Laidani Ilyas .

Résumé

This research explores the pivotal role of sustainable marketing specifically the acquisition of eco-certifications and the 'Green Seal' in bolstering institutional competitiveness. The study highlights how these initiatives enhance operational performance by optimizing product quality and cost-efficiency, thereby elevating the organization's reputation among its target stakeholders. Consequently, startups are increasingly integrating green strategies as a primary market-entry tactic to navigate competitive pressures and ensure long-term viability. Furthermore, the paper delineates the procedural frameworks required to attain the Green Seal, illustrating its value as a potent marketing tool that grants enterprises a distinct strategic edge over their competitors.

Mots clés

Green Marketing ; Competitive Advantage ; Green Seal