Digital Skills In Marketing And Entrepreneurship: An Applied Study On The Smartbeemo Digital Learning Platform
Auteurs : Bessachi Houda . Alliche Fatima .
Résumé
This study aims to analyze the impact of digital skills on enhancing the effectiveness of marketing among entrepreneurs within the digital entrepreneurial environment, using the SmartBeemo platform as an applied case study. The choice of this topic stems from the fact that digital transformation increasingly compels startups to adopt advanced digital marketing tools to achieve outreach and competitiveness—especially within a rapidly changing digital landscape, characterized by multiple channels and high levels of interaction between brands and audiences. The study adopts a descriptive-analytical approach, examining SmartBeemo's experience as a successful example of enabling thousands of individuals to launch effective digital projects through tools such as search engine optimization (SEO), social media marketing, and paid advertising. The study concluded that digital skills are a central factor in the success of entrepreneurial marketing strategies. Integrating these skills into educational platforms significantly enhances entrepreneurs' capabilities and contributes to measurable growth rates. Moreover, the study found that a solid technological infrastructure supported by advanced analytical and communication tools, alongside a highly skilled digital team, is a key factor in ensuring the effectiveness and sustainability of digital performance.
Mots clés
Digital Skills; Digital Marketing; Entrepreneurship; martBeemo Platform; Digital Empowerment.
