مجلة المقدمة للدراسات الانسانية و الاجتماعية

Shaping Public Opinion Through Social And Digital Interactive Media During Times Of Conflict: A Critical Analytical Perspective

Auteurs : Feguiri Leila .

Résumé

In conflict environments, interactive media has become a central tool for shaping public opinion and influencing collective perceptions. Unlike traditional outlets, platforms such as social networks, forums, and participatory news sites allow users to both consume and generate content. This study critically examines how interactive media manufactures public opinion during conflict by constructing, amplifying, and contesting narratives through digital engagement. It shows that such participation can promote solidarity while also intensifying polarization among audiences. Using a critical analytical perspective, the paper explores mechanisms of agenda-setting, framing, and digital mobilization that guide political and social attitudes. Ultimately, the research emphasizes the dual role of interactive media: as a democratizing force that enhances expression and as a source of division in times of conflict..

Mots clés

Reality؛ Shaping; Public Opinion; Digital Media; Interactivity; Society; Conflic