مجلة الباحث

Cognitive And Structural Determinants Of Insurance Behavior In Algerian Smes

Auteurs : Sadi Nour El Houda .

Résumé

This study examines the cognitive and structural determinants governing insurance behavior among Algerian SMEs. Through a survey of 630 firms, multivariate analyses—specifically PCA and CFA—uncover patterns in risk perception and insurance engagement. Despite widespread coverage, most subscriptions are legally induced, not strategically motivated. High educational attainment among owners fails to counteract informational deficits and cultural inertia. Factors such as service responsiveness, cost, and proximity emerge as critical in insurer selection. Under crisis conditions, firms revise budgets, often reducing coverage. The findings expose a disconnect between risk awareness and insurance utilization, highlighting the necessity of targeted policy reforms, enhanced financial literacy, and restructured insurer-SME relations.

Mots clés

Insurance Behavior ; Risk Perception ; Algerian SMEs ; Principal Component Analysis ; Behavioral Determinants