The Role Of Radio Cultural Media In Preserving Algerian Cultural Heritage. -responsibilities And Challenges-
Auteurs : Zadi Leila .
Résumé
In order to elucidate the relationship between the preservation of Algerian cultural heritage and the media, this research has been conducted on the role of radio cultural media in preserving Algerian cultural heritage. It is acknowledged that those in charge of the media bear a significant responsibility in this regard. The central objective of this study is to underscore the significance of cultural programming on radio as a media platform that, despite the intense competition from other formats, endeavours to foster diversity and abundance in content, thereby contributing to the cultivation of cultural and aesthetic values among the general populace, particularly the educated segment, through the utilisation of straightforward language and dialects.
Mots clés
Cultural media cultural programme Algerian cultural heritage
