The Importance Of Adopting Open Innovation In Small And Medium Enterprises
Auteurs : Guerini Fares .
Résumé
This research paper aims to highlight the importance of adopting open innovation in small and medium enterprises, as there has become an urgent need to identify modern ways to deal with changes in the market, from the perspective of open innovation models that enable the institution to better exploit external knowledge to achieve the maximum possible returns, and also ensure its survival and continuity in the market. On the other hand, this study highlights the importance of the role of the university as a basic pillar of the open innovation process and the employment of scientific research results and making them available to institutions, especially small and medium enterprises, in order to develop their products and services and achieve a competitive advantage
Mots clés
open innovation ; Small & medium enterprises ; creativity
