Marketing and business research review

Do Green Consomers Threaten Algerian Agri-food Companies?

Auteurs : Boukhedimi Chems Eddine .

Résumé

The growing consumer demand for ecological products threatens companies that neglect the three dimensions of sustainable development: economic, environmental, and societal. Many companies misuse ecological and consumer well-being claims in their marketing. This paper explores the importance of understanding shifts in consumer behavior in Algeria's agri-food sector, particularly concerning chemical-free green products. A questionnaire was conducted with 100 Algerian consumers to assess their commitment to purchasing green products. Our findings showed that 67% prioritize green products, prompting manufacturers to adopt green marketing strategies to regain market share and improve their reputation.

Mots clés

Green consumer ; Green marketing ; Green product; ; Agri-food sector; ; Algeria.