مجلة بحوث الإدارة والاقتصاد

The Effectiveness Of Information And Communication Technology In Improving The Level Of Public Relations Management In Public Institutions

Auteurs : فيروز بحامد .

Résumé

The integration of Information and Communication Technology (ICT) in public relations management within Algerian public institutions heralds a paradigm shift in administrative processes and communication strategies. This paper explores the transformative impact of modern technology on public relations (PR) practices in Algeria. By leveraging ICT, organizations can streamline operations, enhance transparency, and fortify relationships with the public through efficient communication channels, including social media platforms and digital systems.

Mots clés

Information and Communication Technology ; Public Relations ; Algerian public institutions