Marketing and business research review

How Can Social Media Help E-commerce Businesses To Achieve Their Goals? Jumia Algeria, Ouedkniss And Yassir

Auteurs : Hocine Lynda .

Résumé

Fueled by a surge in internet connectivity, smartphone adoption, and online shopping desires, Algeria's e-commerce landscape is blossoming. Leading the charge are three distinct players: Jumia, Ouedkniss, and Yassir Express. Jumia, the continent's e-commerce titan, captivates with its extensive product array, seamless logistics, and established reputation. Ouedkniss thrives in a trust-based ecosystem, focusing on the Arabic language, cash transactions, and a vibrant user community. Tech-savvy newcomer Yassir Express disrupts with competitive pricing, customer-centricity, and a technology-driven approach. Collectively, these players have democratized online shopping access, broadened consumer choice, ignited innovation, and laid the groundwork for a vibrant e-commerce future in Algeria. Adapting to local preferences, navigating regulatory frameworks, and embracing technology are key to success in this burgeoning market. Social media fuels growth by providing a platform for marketing, customer engagement, and brand building. Ultimately, the future lies in innovation, personalized experiences, and a seamless integration of online and offline retail channels. Keywords: e-commerce; social media; business goals; social commerce

Mots clés

e-commerce ; social media ; business goals ; social commerce