مجلة البحوث و الدراسات التجارية
Volume 1, Numéro 1, Pages 16-37
2017-03-01
The Role Of Tourism Marketing Mechanisms In Developing Tourism.
Authors : Naas Seddiki . Khaled Ben El-walid Nehar . Bachiri Sakina .
Abstract
Tourism marketing is an activity that aims into developing tourism resources, and increase tourism product demand thru conducting marketing research upon tourists needs and desires, then fulfilling it and accomplishing tourism market growth, especially in light of the intense competition, which tourism sector is familiar with .besides, most Arabic country’s economic crises require significant attention to this sector as an alternative to achieve economic, social and cultural development.
Keywords
Tourism, Tourism marketing, Tourism development, Crises of the tourism sector. Tourism market growth
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