الاكاديمية للدراسات الاجتماعية و الانسانية
Volume 3, Numéro 2, Pages 03-10
2011-07-01
Impact De La Mondialisation Culturelle Sur Le Secteur Du Tourisme En Algérie
Auteurs : Bouchaour Mohammed Hariri .
Résumé
The cultural globalization can be defined as a process of motivation system that enables companies and tourist organizations to identify their customers, current and potential, to communicate with them, and to identify their needs, their desires and motivations influencing local, regional, national or internationally to develop and adapt their products to maximize tourist satisfaction and maximize their organizational objectives . And thanks to work that lasts all year and do not begin just before the tourist season. we must also know how to organize his bid for the consumer to have choice and this throughout the year: rural tourism, health tourism, sports tourism, cultural tourism ... for old and young persons. However, to develop the tourism sector, a new means has appearedd in recent years with the cultural globalization context. The democratization of the Internet media, both on the part of professionals and individuals, has introduced a new factor in world tourism. Thanks to new technology, consumers can now more easily prepare his vacation, he can see his room, and compare the offer multitude of his home on the canvas, equipment, pricing and opening hours, book , buy online ... With the Internet, consumers have a growing number for obtaining information and organizing their travel and their direct sellers listed (hotels, travel agencies, ...) should benefit from entering the market without paying taxes. The purpose of this paper is to question the relevance of tourism to the Internet era on the globalization context. Concretely, this debate is opened if the Internet is now widely used for research of travel information, or otherwise consumers simply prefer the contact of a person to make reservations. But before reaching this result, which new strategies continue to develop the new means of communication does the Internet constitute? And which extent Algerian tourism is it, and does it continue to modify with the advent of globalization?
Mots clés
globalization , culture, Tourism , Internet .
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