مجلة البحوث السياسية و الادارية
Volume 4, Numéro 1, Pages 11-30
2015-06-01
مدى تأثير ممارسات التسويق الداخلى على رضا العاملين بالبنوك الإسلامية (دراسة تطبيقية على بنك أبوظبى الإسلامى)
الكاتب : أيمن عبدالله محمد أبو بكر .
الملخص
The study aims to test the effect of marketing practices internal satisfaction of employees Islamic banks, and they were practices internal marketing as" empowerment, training programs, incentives and rewards intercom, and hired a researcher at the selection practices internal marketing based on previous studies, represent the community of study workers in Bank of Abu Dhabi Islamic been taking a random sample of 100 questionnaire , a questionnaire was recovery , valid for statistical 85 analysis program was used the SPSS statistical package to test hypotheses and the objectives of the study. The researcher to the presence of a statistically significant effect of empowerment practices, and training programs, intercom and exercise incentives and rewards in the satisfaction of employees in Islamic banks. Researcher recommends managers and decision makers to clarify the strategic plan for staff and to intensify the dissemination of information and to involve them in its formulation to feel that they are an integral part of the this Bank, this can create new energy eruption of their energies and generate creative ideas through providing banking services.
الكلمات المفتاحية
ممارسات التسويق ، رضا العاملين ، البنوك الاسلامية
مقالات مماثلة
هاشم محمد ناصر
.
ص 149-192.
كريمة بن صالح
.
فاطمة الزهراء طلحي
.
ص 264-278.
كوديد سفيان
.
درويش عمار
.
ص 218-238.
