استراتيجيات التسويق الدولي و سبل النفاذ للأسواق ‏الخارجية

نور الهدى, حداد; محند وأعمر‏, علي زيان

مجلة اقتصاديات شمال افريقيا
Volume 13, Numéro 16, Pages 355-380
2017-01-01

استراتيجيات التسويق الدولي و سبل النفاذ للأسواق ‏الخارجية

الكاتب : نور الهدى حداد . محند وأعمر‏ علي زيان .

الملخص

This study addresses the who, what, why, and how of ‎international marketing by giving an overview of the nature of ‎international business .it begins with an examination of how ‎marketing in general is defined and how that definition works for ‎international marketing. The study examines the criteria that ‎determine when a company has successfully transformed itself into a ‎multinational firm, through a number of strategies that are used for ‎helping the firms to enter the international markets, especially ‎choosing the right international marketing mix for each market and ‎beneficiate from it.‎