Journal of Management and Organizations Strategy
Volume 8, Numéro 3, Pages 10-17
2026-11-04
The Role Of Local Online Journalism In Shaping Political Awareness Among University Students: The Case Of Echorouk Online
Authors : Yousfate Brahim .
Abstract
This study examines the role of local online journalism in shaping political awareness among university students, using Echorouk Online as an applied case study. The research is grounded in the profound transformation that has reshaped the media landscape, particularly with the emergence of digital journalism as an interactive medium capable of transcending traditional constraints of censorship and geographical boundaries. Consequently, online journalism has become one of the most attractive and influential sources of information for young people, especially university students in Algeria. The study aims to highlight how local online journalism has evolved from merely serving as a channel for breaking news into a “digital school of political education” that contributes to the development of mature political awareness. The findings indicate that Echorouk Online has succeeded in providing university students with in-depth perspectives on local and international events, relying on well-grounded persuasive approaches supported by the views and analyses of experts and specialists. This has helped students move beyond the stage of “superficial reception” of information toward a deeper level of “understanding and critical analysis” of the implications of political decisions, developments, and phenomena. The findings also reveal the emergence of a “balanced” form of political awareness among university students, characterized by a growing interest in local political issues and support for the stability of state institutions, alongside notable openness to regional and global affairs. Despite the significant cognitive and awareness-raising role played by Echorouk Online, the study identifies a gap between “cognitive political awareness” and “practical political engagement.” This highlights the need to strengthen and more effectively utilize the interactive tools offered by online journalism in order to encourage young people to engage in more active and meaningful political participation. In conclusion, the study affirms that online journalism remains a key actor in the contemporary political landscape and represents a significant instrument for fostering mature, responsible, and informed political awareness.
Keywords
Public Opinion ; Political Participation ; Echorouk Online ; University Students ; Political Awareness ; Local Online Journalism
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