Revue Organisation et Travail
Volume 15, Numéro 3, Pages 146-158
2026-10-26
Importance Of Omnichannel Marketing In The Attractiveness Of Algerian Tourist Destinations ». Case Of The Destination Timimoun
Authors : Ferrat Massilva .
Abstract
Technological advances have led to the emergence of new traveler behaviors, making it essential to adopt an omnichannel strategy that combines both physical and digital channels in order to deliver a harmonized customer experience. This article examines the importance of omnichannel marketing in strengthening the attractiveness of Algerian tourist destinations, with a particular focus on Timimoun. The study reveals that, despite its considerable tourism potential, Timimoun’s destination marketing remains underdeveloped, fragmented, and lacking an integrated digital strategy. Finally, the article proposes concrete actions—such as better channel integration, the reduction of customer journey fragmentation, and the mobilization of local stakeholders—to enhance the destination’s overall attractiveness.
Keywords
Omnichannel marketing ; tourist attractiveness ; tourist destination ; ; new technologies ; Algeria
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