Revue d'ECONOMIE et de MANAGEMENT
Volume 25, Numéro 1, Pages 53-63
2026-08-12
The Role Of Strategic External Diagnosis In Enhancing Organizational Strategy
Authors : Hadj Ysmael Lina .
Abstract
The national economy depends on economic units, which include various companies and organizations. These entities aim primarily to achieve profit and economic value. To attain all those objectives, they often require the use of several tools and methods. Among these, strategic diagnosis stands out as a crucial step and an effective analytical tool. It contributes to making well-informed strategic decisions that strengthen the organization’s stability, promote its development, and secure its long-term viability. Then, the strategic external diagnosis is became a key issue in modern management. So that why I had choose this significant subject today wich is: The role of strategic external diagnostic in enhancing organizational strategy The study aims are: • Explain the meaning of strategic diagnostic • The importance of strategic diagnostic • the type of strategic diagnostic • the tool that we use in external diagnostic and how do we use them • Disadvantages and inconvenience of this external diagnostic.
Keywords
BCG Matrix decision-making process
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